Michael Bierut on 86 Notebooks
August 18, 2010 § Leave a comment
Check out this video of graphic designer Michael Bierut at the 2009 99 Percent Conference in New York City. He has some inspirational and pertinent tips for graphic designers, but his advice can apply to pretty much anyone in a creative field.
Here’s a little summary according to the conference site:
Renowned graphic designer Michael Bierut claims that he’s not creative. Instead, he likens his job to that of a doctor who tends to patients – “the sicker, the better.” Digging into the 86 notebooks he’s kept over the course of his career, Bierut walks us through 5 projects – from original conception to final execution – extracting a handful of simple lessons (e.g. the problem contains the solution; don’t avoid the obvious) at the foundation of brilliant design solutions.